This spa does not heat when the jets are "on."
You must keep the spa covered, turn the jets to "off".....and wait.
It will only gain approx 2(F) degrees per hour, so be sure to give it ample time to heat.....
Some troubleshooting tips:
Keeping the jets in the "off" position, turn the thermostat knob all the way up and then all the way down. At some point while turning the knob, you should hear a slight "clunk" when the heater relay energizes. It will only do this when the jets are "off."
If you're not hearing the "clunk" of the relay, there is a problem with either the t-stat, heater relay, or wiring inside the control box.
If you hear the clunk, but still no heat.... a problem with either the heater, or heater wiring inside the control box.
If after some time, you notice that the jets will not turn "on" again, and the heater high limit has again tripped, it's likely the small, silent, 24hour circulation pump has failed, and needs replacement. The silver lining in this scenario is that you know your heater is working
The spa will have alot of trouble heating without a cover, be sure you have one...
Good luck